Challenge
The team could see ad metrics but struggled to connect them to lead quality or the strongest-performing pages.
Marketing
Ads ROI Dashboard
A dashboard summarizing Google Ads performance and tying it to inquiries, pages, and service lines.
Solution
We built an executive reporting layer linking campaigns to pages, service type, and first-stage qualification outcomes.
Services used
Google Ads CampaignsReporting and Performance AnalyticsAutomation
JavaScriptGoogle AdsReporting Layer
Outcome
- Faster budget and messaging decisions.
- Clearer performance insight by landing page.
- Less dependence on fragmented manual reports.
What this makes possible next
- Launch focused campaigns or sales flows by sector.
- Add CRM, membership, or a mobile layer later.
- Reuse the case study in proposals and sales conversations.